In a desirable sub-market like Glendale, in combination with the market’s overall strength at the time, we wanted to accentuate the best aspects of this property. That included: the location, the strong rental market, and upside potential in this non-rent-controlled asset.
That in mind, we tailored a marketing strategy targeting potential buyers that would ensure favorable terms, a short escrow period, and removal of all contingencies.
Not only that, we launched an aggressive campaign to local investors who owned quality assets in the area. This would play on potential buyers interested in growing their portfolios with similar holdings.
How did we do? Here are the results:
- After several offers, we selected a buyer that appreciated the pristine property and wanted to sustain a high-end product for long term investment goals.